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Research papers

Comparing brand equity valuation with in-market performance

The paper examines the relationship between brand equity and in-market performance.A comparison of brand equity and market performance shows that mostly brand equity is a strong indicator of market share, suggesting that brand equity building...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Manjima Khandelwal, Christopher McKinney
Company: Nielsen
September 14, 2003
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Citation

Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance